Project Details
Project Brand :
e.l.f.
Project Type :
Cosmetic Brand Shopify Store
Project Duration :
3 Weeks
My role :
Shopify store customization and product experience enhancement.
Platform :
Shopify
Project Summary:
This project focused on building a modern and conversion-friendly cosmetics store with a strong emphasis on product variations, shade selection, and clean visual presentation. With improved navigation, detailed product pages, and a faster user experience, the store now supports easy browsing and confident purchasing across all devices.
Problem:
The store needed a better structure to present multiple product variations, shades, and ingredient details clearly. Navigation also required improvements to help customers browse large product categories easily.
Solution:
I enhanced the overall store layout and created a clear structure for product details, shades, and usage information. Navigation was rebuilt with a mega menu, and advanced filters were added to help customers find products faster. Performance and mobile usability were optimized to support a smooth shopping experience.
Tools & Technologies:
Shopify OS 2.0, Liquid, JavaScript, Theme Customization, Essential Shopify Apps.
Key Features:
– Clean and bold beauty-focused layout
– Custom product pages with shades, ingredients, and benefits
– Advanced filtering for color, finish, skin type, and pricing
– Mega menu for easy navigation
– Smooth add-to-cart and quick-view features
– High-quality visuals optimized for fast loading
– Rewards, subscription, and bundle options
– Fully mobile-optimized experience
