Project Details
Project Brand :
Dufrane Watches
Project Type :
Luxury Watch Shopify Store
Project Duration :
3 Weeks
My role :
Shopify store customization and product page development.
Platform :
Shopify
Project Summary:
This project focused on building a refined, modern, and premium online presence for a luxury watch brand. With improved product pages, structured navigation, optimized visuals, and dedicated landing pages, the store now provides a smooth and confident shopping experience for buyers seeking high-quality timepieces.
Problem:
The brand needed a modern, elegant layout to highlight watch craftsmanship and premium details. The existing product pages did not present specifications, materials, and model variations clearly enough for luxury buyers.
Solution:
I redesigned the product structure with clear specifications, improved the visual flow, and added storytelling sections. Navigation and filtering were rebuilt for easy browsing. Using GemPages, I created landing pages for limited editions and special launches. The site was fully optimized for performance and mobile browsing.
Tools & Technologies:
Shopify OS 2.0, Liquid, JavaScript, Theme Customization, GemPages, Essential Apps.
Key Features:
– Clean and premium luxury watch layout
– Custom product pages featuring specifications, materials, and craftsmanship details
– High-quality images optimized for faster loading
– Advanced filtering for model, strap type, size, and collection
– Smooth mega menu for structured navigation
– Lifestyle and product photography arranged for clear storytelling
– Landing pages built with GemPages for limited editions and new releases
– Fully mobile-optimized shopping experience
