Project Details
Project Brand :
Brooklyn Candle
Project Type :
Candle Studio
Project Duration :
2 Weeks
My role :
Shopify store design, customization, and product page enhancement.
Platform :
Shopify
Project Summary:
This project focused on giving Brooklyn Candle Studio a warm, minimal, and premium online experience that matches their handmade products. The improved product pages, refined navigation, and optimized performance help customers explore scents easily and shop comfortably. The final store delivers a modern, calming, and conversion-focused shopping journey.
Problem:
The store needed a cleaner layout, better product storytelling, and an improved shopping journey. The default theme structure was limiting how product information and scent details were displayed.
Solution:
I improved the overall layout, created custom sections, and reworked product pages to highlight scent profiles, ingredients, and product benefits. The navigation, collections, and mobile experience were upgraded for a smoother user flow. I also enhanced performance and optimized images for faster load times.
Tools & Technologies:
Shopify OS 2.0, Liquid, JavaScript, Theme Customization, Essential Apps.
Key Features:
– Clean and natural brand-focused design
– Beautiful product storytelling with lifestyle images
– Custom product page sections for scent notes, ingredients, and care
– Subscription feature for repeat customers
– Fast checkout with cart upsells
– Well-structured collections and filtering options
– Mobile-optimized layout for smooth browsing
– Blog and journal layout for brand storytelling
