This project aimed to create a smooth, modern, and conversion-focused beauty store capable of handling a large catalog. With improved navigation, advanced filtering, high-quality visuals, and optimized landing pages, the store now supports an enjoyable and confident shopping experience for customers worldwide.
Problem:
The brand needed a scalable and well-structured Shopify layout to support hundreds of products and shades. The existing system made navigation difficult, and the product details were not clearly presented for users browsing large categories.
Solution:
I customized the theme to handle complex product structures and improved the design for better readability. Product pages were redesigned to highlight shade options, benefits, and ingredients more clearly. Using GemPages, I built high-impact landing pages for campaigns. Navigation and filtering were upgraded to ensure fast and easy browsing across all categories.
– Clean and bold design highlighting makeup and skincare products
– Advanced shade selector with clear color variations
– Mega menu covering wide product categories and subcategories
– Fast product filtering for finish, color, skin type, and price
– High-quality visuals optimized for fast performance
– Quick-view and smooth add-to-cart integration
– Landing pages built using GemPages for promotions and campaigns
– Fully mobile-optimized shopping experience
– Blog and tutorial pages for product education
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