Project Details
Project Brand :
LyfeFuel
Project Type :
Nutrition & Wellness
Project Duration :
2 Weeks
My role :
Shopify store customization and landing page design.
Platform :
Shopify
Project Summary:
This project focused on creating a clean, informative, and conversion-friendly nutrition store. With improved product details, optimized landing pages, and a smooth subscription setup, the store now delivers a better user flow and supports strong customer engagement across all devices.
Problem:
The store needed a clearer way to present product benefits, nutrition breakdown, and subscription options. The default layout was not optimized for conversions or mobile browsing.
Solution:
I redesigned the product pages with structured ingredient and benefit sections, improved the visual flow, and optimized the subscription journey. Landing pages were built with GemPages for campaigns and promotions. The store’s navigation, speed, and mobile experience were refined to support easy browsing and confident purchases.
Tools & Technologies:
Shopify OS 2.0, Liquid, JavaScript, Theme Customization, GemPages, Essential Apps.
Key Features:
– Clean, health-focused design with strong brand visuals
– Custom product pages with ingredients, benefits, nutrition facts, and usage guides
– Subscription setup for recurring orders
– High-converting landing pages created with GemPages
– Comparison and FAQ sections for customer clarity
– Advanced filtering for flavors, categories, and product type
– Fast-loading pages with optimized images
– Fully mobile-optimized design for seamless shopping
