Project Details
Project Brand :
Matador Equipment
Project Type :
Travel Gear & Outdoor Accessories
Project Duration :
3 weeks
My role :
Shopify store customization and product presentation improvement.
Platform :
Shopify
Project Summary:
This project focused on giving Matador a modern, adventure-ready store design that highlights product quality and technical details. With improved product pages, strong visuals, and fast navigation, the store now offers a smooth and confident shopping experience for travelers and outdoor enthusiasts.
Problem:
The store needed a more modern, structured layout to present technical product details clearly. Navigation also needed improvement to support category browsing and product comparisons.
Solution:
I refined the product page structure with clear specs, material breakdowns, and usage guides. The navigation was rebuilt with a clean mega menu, and filtering was improved for quick browsing. Using GemPages, I created high-quality landing pages for campaigns and new product releases. The entire site was optimized for speed and mobile usability.
Tools & Technologies:
Shopify OS 2.0, Liquid, JavaScript, Theme Customization, GemPages, Essential Apps.
Key Features:
– Clean and adventure-focused design for travel gear
– Custom product pages showing materials, specs, and usage videos
– Advanced filtering for product type, capacity, features, and weight
– High-quality product demonstrations and lifestyle imagery
– Mega menu with clear navigation for all gear categories
– Landing pages designed with GemPages for new product launches
– Fast-loading pages with optimized images
– Fully mobile-optimized experience for travelers on the go
