This project focused on creating a premium, modern, and story-driven apparel store that matches the brand’s craftsmanship. With improved product pages, structured navigation, and optimized visuals, the store now delivers a smooth, engaging, and confident shopping experience across all devices.
Problem:
The brand needed a refined layout that reflects high-quality apparel and a better way to showcase materials, craftsmanship, and product fit. Navigation also required improvement to support a large clothing catalog.
Solution:
I redesigned the structure with a cleaner layout, added material and fit-focused sections on product pages, and enhanced visual storytelling. Navigation and filtering were upgraded for faster browsing. Using GemPages, I built landing pages for seasonal drops and campaigns. The store was optimized for performance, mobile use, and high-quality visuals.
– Clean and premium clothing-focused design
– Custom product pages with material details, size guides, and fit information
– Advanced filtering for size, color, category, and fabric
– Story-driven layout highlighting craftsmanship and sustainability
– High-quality lifestyle imagery optimized for fast loading
– Mega menu for simple navigation across all categories
– Landing pages built with GemPages for seasonal collections
– Fully mobile-optimized experience with smooth product browsing
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